Search Engine Optimisation
Search engine optimisation is one of the best ways of generating traffic to your website. Once you have established yourself at the very top of search engines you can be sure that you will get a large number of visitors arriving at your website.
Google is the most popular search engine in UK and America although Bing and Yahoo still make up around 20% of the market so are worth pay attention too. Ranking at the top of Google is notoriously hard and in some cases can take years to achieve. Due to the aforementioned rewards, companies will often invest large amounts of money to ensure they appear at the very top of the rankings.
However, there is a skill involved with SEO, it’s not simply the case of spending loads of money and waiting till you hit the top. The way that SEO is performed and the tactics used has a large bearing on the results.
Some companies use techniques that go against the guidelines of the major search engines. These techniques are referred to as ‘black hat’. Another phrase in the industry is ‘white hat’ and this refers to techniques that are perfectly legitimate. ‘Grey hat’ is where both this strategies meet and push the edge of what is and what isn’t allowed.
If you are to stay on the right side of Google and keep at the top of search engines it’s important you stay away from ‘Black hat’ techniques.
One of the most important parts of SEO is ‘backlinks’. This is the process of getting other websites to point a link back to the site being optimised. Although this may sound difficult, there are plenty of ways that this can be done in perfectly legitimate ways.
In conclusion, you must be careful with your SEO activities to ensure you have a strategy that will deliver results for many years to come.
About the Author
This article was written by Iain Matthius, who is an SEO consultant, working in a leading SEO Agency. Please contact him via this website for more information